Honda - Impossible Dreams TV Commercial

2012 Honda CR-V Concept

2012 Honda Accord PromoVid

2012 Honda Civic on the Road

Honda Civic Design & Quality 2012

"New" Civic on Official Pics

You tell me, now new is it

Good morning with NSX

2012 Honda CR-V Concept Teaser

Today, Honda released an image of the New CR-V Concept, which provides the first official glimpse of the styling direction for the all-new, fourth-generation CR-V set to go on sale in the United States by the end of 2011 and in Europe in Autumn 2012.

The New CR-V Concept embraces a distinctive and bold styling direction. Compared to the previous generation, the concept model takes on a more aggressive stance with deeper sculpting of the body lines and a bolder front fascia. The lower front bumper wraps smartly upward to convey SUV capability, while the overall lower front bumper design now integrates more smoothly into the fascia for improved aerodynamics.

The CR-V's vertical taillights remain for the next model with a more three-dimensional style that wraps further into the design of the vehicle. Equipped with more efficient engines compared to the current model, the new CR-V is expected to deliver improved fuel economy.

The CR-V is one of the top-selling SUVs, sold in more than 160 countries throughout Europe, Asia, North America, South America and Africa. The New CR-V Concept will be on first public display at the Orange County International Auto Show in Anaheim, California, in September 2011.

Good morning with NSX

Cool NSX Wallpaper

Happy 39 Civic

In recognition of Honda's 9th Generation Civic, Tier10 Marketing has developed a "heritage" video, aimed to create a visual experience that best represents the theme: "One Car. A Million Stories."

The Honda Civic has gained notoriety because of its widespread demographic appeal and longevity. Tier10 celebrates this 9th Generation Civic by creating an integrated viral video campaign that explores the evolution of the Civic.

Tier10 Marketing's Creative Director Scott Rodgers explains, "Personifying the Civic by instilling emotion was objective one. Bringing in a human element accomplishes two things: it promotes a generational feel and connects the Civic with it's far-reaching fan-base. Capturing the Civic's evolution in correlation with the various people featured in the video was key in attaining the correct tone."

The video incorporates vintage commercial footage of the 1978 Honda Civic to present-day models. An edit composed of new and old Civics, with a progressive pace, allows for 30+ years of the Honda Civic to be showcased in 90 seconds.

Shot on a Canon 7D, the video taps into a technology being utilized by the likes of The Jay Leno Show, House, and Saturday Night Live. The choice to use DSLR technology was deliberate, speaking to the Civic's universal, grass-roots appeal. DSLR cameras like Canon's 7D and Nikon's D3s has brought high quality video to the masses at an affordable price.

A collaboration with Grammy award-winning Dirty Vegas brought an important emotional element. The video features the song, "Today," a progressive pop composition. There's a delicate bass beat that builds throughout, ultimately helping the story come through. The song lends a sense of nostalgia, a key element needed for the tone of this short video.

The video's Producer and Editor Joseph Olesh adds, "The video should leave the viewer wanting to see more. My experience producing this video has made me a big fan of the Civic. My hope for the video is one that inspires viewers to investigate the Civic's proud history and even take a test drive of their own."

Honda Civic customers span the spectrum of automotive drivers. They are high school graduates and college students, families with young children, schoolteachers, and environmentalists. The video pays homage to these Civic owners, young and old. See http://www.facebook.com/newcivic for more information.

POTD: Honda S600 Coupe '1965–66

POTD: Acura NSX-T

2012 Honda Civic Videos

New Honda Civic

All-New 2012 Honda Civic Emphasizes Style, Fuel Economy and Performance

Two models offer 40+ mpg

02/17/2011 - TORRANCE, Calif.

Featuring the widest array of engine choices available in its class, the 2012 Civic is designed to even better meet the diverse needs of the compact-vehicle buyer when it launches this spring. The entire redesigned ninth-generation Civic lineup will become more fuel efficient with two models – the all-new Civic HF and the Civic Hybrid – each delivering fuel economy estimates of more than 40 mpg on the highway.

Built on the tradition of Honda fuel efficiency, the economical Civic HF model will be the most fuel-efficient gasoline-only powered Civic in the lineup when it launches this spring. Equipped with a 1.8-liter i-VTEC engine, the Civic HF is targeted to earn EPA-estimated fuel economy1 of 41 mpg on the highway. The 2012 Civic Hybrid, which will be outfitted for the first time with a lithium-ion battery and a larger 1.5-liter i-VTEC engine, is expected to achieve an EPA-estimated city/highway combined fuel economy1 of 45 mpg, an improvement of 4 mpg compared to the current Civic Hybrid. Both the Civic HF and Civic Hybrid models will be equipped with aerodynamic components for improved efficiency and Honda ECO Assist™ technology, an innovation that can enhance efficient vehicle operation while providing feedback to promote more efficient individual driving styles.

"The Civic is the only model in the industry that can deliver on all fronts – fuel economy, sporty performance, smart packaging, alternative fuel and long-term value," said John Mendel, executive vice president of sales for American Honda Motor Co.,Inc. "For the ninth-generation Civic, we are emphasizing improved fuel economy across the board, from the hybrid sedan to the sporty Si model."

In addition to the Civic HF and Civic Hybrid models, the Civic Sedan, Civic Coupe and Civic GX Natural Gas models are also estimated to achieve improved fuel economy compared to the current models. The Civic Sedan and Civic Coupe achieve an EPA-estimated fuel economy2 of 39 mpg on the highway, an improvement of 3 mpg when compared to the current model. The Civic Natural Gas vehicle is anticipated to earn a 7 percent improvement in fuel economy compared to the current model. The Civic Sedan, Civic Coupe and Civic Natural Gas models will all be equipped with the Honda ECO Assist technology.

Along with improved fuel economy, the new Civic lineup also delivers more performance, particularly with the Civic Si. The Civic Si sedan and coupe models will be equipped with a larger, more powerful 2.4-liter engine as well as a new 6-speed manual transmission. The new engine is anticipated to deliver 200 horsepower with 170 ft-lb of torque. Even with the larger engine and a 22 percent increase in torque, Civic Si is targeted to achieve an EPA-estimated highway fuel economy1 of 31 mpg; an increase of 2 mpg when compared to the current model.

The 2012 Civic lineup includes a sedan and a coupe with conventional gasoline models, a new "HF" high fuel economy version, two sporty "Si" performance versions, along with one hybrid and a natural gas alternative-fuel variant.

Additional information on the new 2012 Civic will be announced closer to the on-sale date. For more information on the current Civic and other Honda models, please visit www.hondanews.com.

Civic HF, Sedan, Coupe and Natural Gas Specifications

* 140 horsepower, 1.8-liter i-VTEC™ 4-cylinder engine

* 5-speed automatic transmission

* ECO Assist technology

* EPA-estimated Civic HF highway fuel economy: 41 mpg

* EPA-estimated Civic Sedan and Civic Coupe highway fuel economy: 39 mpg

Civic Hybrid Specifications

* 110 horsepower, 1.5-liter i-VTEC™ 4-cylinder engine (combined gasoline + electric)

* Continuously Variable Transmission (CVT)

* Lithium-ion battery

* ECO Assist technology

* EPA-estimated Civic Hybrid city/highway combined fuel economy: 45 mpg

Civic Si Specifications

* 200 horsepower and 170 lb-ft, 2.4-liter i-VTEC™ 4-cylinder engine

* 6-speed manual transmission

* EPA-estimated Civic Si highway fuel economy: 31 mpg

1Preliminary EPA mileage estimates determined by Honda. Final EPA mileage estimates not available at the time of printing. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.

2Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.

NSX Successor Confirmed!

Honda Motor Co. officially announced its plan to develop a high-performance sports car to serve as a successor to the now-defunct NSX.

President Takanobu Ito confirmed earlier reports about the car at a press conference held Friday to highlight Honda's 2011 motor sports activities.
The new model will be based on the 3.4-liter HSV-010GT race car. Honda runs the car on the Super GT auto racing circuit.
Ito said he wanted to commercialize the HSV because other automakers participate in the competition with racing versions based on cars sold on the market.
"I think Honda should respect the history of the Super GT competition (as a stock-car race)," Ito said.
Ito also indicated Honda may develop a low-priced small sports car.
"There are two types of sports cars--affordable and high-performance. I hope we will be able to market both," he said. 


text: asahi image: jp-cardesigncorner

Yet Another NSX

Looks like the NSX replacement is alive and kicking. At least on LP-560-like renderings. 
jp-cardesigncorner

2011 EUDM Honda Civic - launch of every Civic variety within weeks of each other!

Thank you jp-cardesigncorner

1991 Honda NSX Ad

Honda Civic | IX Generations