Ferrari EGO Concept

The EGO Concept is a study of a light, compact sportscar focused on emotional content and driving sensations. It was designed by Salvatore Simonetti, Massimiliano Petrachi, Vincenzo Morlino and Luca Zunino

The EGO (Emotional Generation One) Concept is a lightweight hypercar for the year 2025, that aims at combining extreme performances and strong emotional content with the tradition and beauty of Ferraris.

The project was inspired by three elements: the egg, which symbolizes the self-centered concept, the car’s mechanic “heart” – a centrally positioned V8 Biturbo – and the connection between man and the machine.

The “egg” idea translates into a advanced, protective cockpit made of carbon fiber and connected with the suspension through a tubular chassis that extends to the center tunnel.

The exterior design is characterized by a separation of volumes defined by the ascending side line – which takes inspiration from several Ferrari limited series models.

The front end is dominated by the prominent hood, which visually extends to the wraparound windscreen.

At the rear the car showcases an extremely short overhang, and a design dominated by the spoiler and the circular tail LED lights, that contrast with the dark carbon-fiber surfaces providing a distinctive image.

The Ferrari EGO also features an umber of active aerodynamic elements such as spoilers, wings and active outlets that use the exhausted gas to increase the downforce as well as the aerodynamic performance.

The sources of inspiration included the P4/5 and the legendary P3.

About the design team:

The EGO Concept was designed by IAAD graduates:

• Salvatore Simonetti : idea,exterior design and 3d modeling
• Massimiliano Petrachi: interior design and 3d modeling
• Vincenzo Morlino: exterior details and sketch research

ImageGallery:Ferrari World Design Contest - Xezri

IED Torino for Ferrari World Design Contest 2011

The thesis project of the IED Turin three-year course in Transportation Design - Car Design, consisted in the participation in the Ferrari World Design Contest, launched by the marque of the Prancing Horse in cooperation with the Autodesk technical partner. Entrants included more than fifty design schools and universities from all over the world who forwarded more than 200 projects to the Maranello Design Centre.

The finalist projects from IED Turin in Ferrari World Deign Contest 2011 were:

- Ferrari 540 Pegaso, by Giuseppe Ceccio, Giacomo Pierin, Matteo Politano;
- Ferrari Xezri, by Samir Sadikhov;
- Ferrari Ethesian, by Alessandro Nardolillo

Ferrari World Design Contest: Xezri Concept

The Ferrari Xezri by Samir Sadikhov from Azerbaijan is a sportscar inspired by wind for both the aesthetics and the aerodynamics, taking into consideration the principles of “flexible aerodynamics”.

The rear wing, positioned horizontally on the car’s roof, is automatically activated at speeds higher than 200 km/h, revealing an air intake that allows to better cool the engine.

The Xezri project was selected for the “purity and elegance of its design, proposed in future perspective. The shapes are reminiscent of some of the most charming Ferrari of the past.”

The 2nd place won by Turin IED follows the first prize received at the 2005 edition of the contest.

Samir Sadikhov received the award from Ferrari CEO Amedeo Felisa, Paolo Pininfarina and Flavio Manzoni.

IED participated in the final stage of the contest with two other projects: the 540 Pegaso by Giuseppe Ceccio, Giacomo Pierin e Matteo Politano and the Ethesian by Alessandro Nardolillo, all graduated from the three-year post-diploma course in Transportation Design – academic year 2010-2011.

The three projects were selected by Ferrari among a total of 11 proposals, developed by students as their final thesis for the course.

All the projects will be on display at the “Apriti IED – Naturally Powerful 2011″ exhibition, which will take place at the school headquarters until the end of September.

And the Winner is... Ferrari design contest

SEOUL'S HONGIK UNIVERSITY WINS FERRARI WORLD DESIGN CONTEST 2011
Students from Seoul's Hongik University have won the Ferrari World Design Contest, a competition in which 50 highly prestigious universities across the globe took up Ferrari's challenge of imagining its cars of the future. The Korean school was chosen ahead of the second-placed IED of Turin in Italy in the final with London's Royal College of Arts finishing in third position.
The first three classified models are:
1) Eternità- Kim Cheong Ju (Rep. of Korea), Ahn Dre (Rep. of Korea), Lee Sahngseok (Rep. of Korea) - Hongik University (Seoul)
2) Xezri- Samir Sadikhov (Azerbaigian) - IED (Turin)
3) Cavallo Bianco - Henry Cloke (UK), Qi Haitao (China) - RCA (London)
Following the prize-giving ceremony, Ferrari chairman Luca di Montezemolo commented: "Nurturing the creativity of young people is a fundamental strategy in every walk of life. The Ferrari World Design Contest represents a window that we want to keep open on the world and the creative energy of the next generation. I saw at first hand the many genuinely innovative ideas that these talented youngsters sent us and could feel the enormous passion and commitment that had gone into them. I am certain that some of these suggestions will come to light in the Ferraris of the future."
The Seoul students provided the finest interpretation of Ferrari's design brief for a thoroughbred hypercar brimming with new generation technologies and materials, aN extreme ("hyper") car not only in its architecture but also in every other aspect. Having completed an initial 2D design, the entrants then generated 3D models in 3D Autodesk® Alias as well as making a physical 1:4 scale model with particular emphasis on detailing and the car interior in addition to more functional concerns.
All of the design concepts focused on reducing fuel consumption through alternative propulsion systems, particularly hybrid engines. Another common thread was the boosting of driving pleasure through weight reduction. More geometric forms alternated with sinuous, almost organic lines in the various design projects.
There were also two special prizes. The "Autodesk Design Award", for the best use of Alias software in the design process, was presented by the technical partner to the contest to Hongik school. The second prize, the "Most Unexpected Technological Solution" award, went to the team from Jiangnan University (China) for the audacious technical solutions contained in The Drake concept. The prizes were presented by Brenda Discher, Autodesk's Vice President Industry Market, and Ferrari CEO Amedeo Felisa.
The three finalists, however, received their prizes from Ferrari Chairman Luca di Montezemolo, CEO Amedeo Felisa, Paolo Pininfarina, Chairman of the Pininfarina Group which has partnered Ferrari in the styling of its cars for over six decades, and Flavio Manzoni, director of the Ferrari Styling Centre, which organised the contest.